You deserve a Medicare Advantage Plan that you can count on. eternalHealth is committed to making healthcare accessible, affordable, and effective for our members while maintaining Medicare program integrity.

The eternalHealth Compliance Program

eternalHealth has a comprehensive compliance program designed for the prevention, detection and reporting of fraud, waste, and abuse among providers, members, employees, and subcontractors. Any questions, issues or concerns regarding the eternalHealth’s Code of Conduct, Policies & Procedures, or any federal or state laws, regulations, guidelines or other authorities governing our operations can be sent to our Compliance Department The eternalHealth Code of Conduct and Compliance Program Policies & Procedures are available upon request.

Conflict of Interest

eternalHealth directors, officers and employees are responsible for disclosing any transaction or relationship that could reasonably be expected to give rise to a conflict of interest to Human Resources, the Chief Compliance Officer, Chief Executive Officer, or the Board of Directors.  eternalHealth determines whether such transaction or relationship constitutes a conflict of interest.

Reporting a Concern to eternalHealth

Compliance concerns can be reported without fear of retribution or retaliation. Reports may be made orally, by telephone, in person, in writing, or by email.  Reports may be made anonymously and will be held in the strictest of confidence except as may be necessary to complete an investigation or required enforcement action. eternalHealth investigates all reports and take such remedial and/or disciplinary action deemed appropriate upon completion of an investigation. 

eternalHealth’s confidential compliance & ethics hotline is accessible 24/7 by calling  1-833-203-6447 or  The eternalHealth reporting hotline is administered by an independent third-party vendor.  All allegations received are thoroughly investigated by eternalHealth. 

Report A Compliance Concern to Oversight Agencies

External resources are available for reporting, and include but are not limited to the following:


eternalHealth does not tolerate retaliation for reports of possible violations made in good faith, using any of the procedures described. Any reports of such retaliation or retribution will be investigated thoroughly and appropriate discipline will be imposed.

Page Last Updated On: July 12, 2023
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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