2025 Member Rewards Program

Boost Your Health, Boost Your Rewards!

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Earn up to $85 in Rewards

As an eternalHealth member, you can earn up to $85.00 in rewards while getting healthier! From January 1 to December 31, 2025, you can earn rewards by completing each recommended health initiatve. Be sure to use your rewards before the end of the year, as they will not roll over!

Health Initiatives & Reward Amounts

Health InitiativeDollar Amount
Health Risk Assessment (HRA)$15.00
Annual Wellness Exam$10.00
Colorectal Cancer Screening$10.00
Breast Cancer Screening$10.00
Flu Shot (One Per Year)$10.00
Diabetic Eye Exam$10.00
Diabetic Kidney Exam$10.00
HbA1C Test$10.00

How to Redeem Your Rewards

Redeeming your rewards is easy and convenient. Simply visit your Nations Benefits portal at eternalHealth.nationsbenefits.com and confirm the health initiatives you’ve completed through a self-attestation process. If you are an active member, your rewards will be added to your eternalPlus Benefits Card within 3 business days.

Flexible Reward Usage

Once funded, you can use these rewards for over-the counter (OTC) items and, if eligible, healthy groceries*. You have the flexibility to redeem your rewards through the online Nations Benefits portal, at participating retail stores, or via mail order.

Page Last Updated On: May 14, 2025
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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