Start Selling the
eternalHealth Promise

As your forever partner, we aim to build sustainable and transparent relationships with you and our members.

Already a Part of the Team?

Log in to your broker portal.

brokers team 1

The eternalHealth Difference

Let’s get started improving healthcare for all.

eternalHealth is a member-centric health plan that is looking to target and reduce operating costs within our organization so we can pass on those savings to our members through high quality benefits, while simultaneously reducing the out-of-pocket costs.

We know that change in the healthcare industry can only be achieved when all stakeholders come together. With your help, eternalHealth will be a catalyst for change, pushing for more accessible care and better outcomes across the industry.

As Brokers, you are an extension of our organization, and often times the first exposure to us as a plan, and that is why you are such a critical piece of the puzzle for us. We hope you are as excited as we are to make a lasting impact on the Massachusetts Market.

Join us as we work towards making affordable, high-quality care accessible to all.

See the Difference for Yourself

Compare our Medicare Advantage options and view our in-network providers and pharmacies.

Welcome to a New Broker Partnership

As a new health plan, we understand the importance of having the right people on our team-which is why we are so excited to have you join us! From quick and automated payments to consistent and comprehensive marketing materials, we’re here to support you every step of the way.

Please complete the contact form below and we will reach out with next steps!

Want to Learn More?
Contact us on our dedicated broker support line or email.

We are available to answer any questions you may have, Monday through Friday, from 9:00am to 5:00pm.
Page Last Updated On: February 13, 2023
This link will leave, opening a new window.
This link will leave, opening a new window.
Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

This link will leave, opening a new window.
This link will leave, opening a new window.