About eternalHealth

You deserve a Medicare Advantage Plan that you can count on.

Healthcare can be complicatedbut it does not need to be. We will be right by your side every step of the way.

why eternalHeath 1

Transparency is at Our Core

At eternalHealth, we know that change in the healthcare industry can only be achieved when everyone involved has access to the information they need.

We strive to make healthcare more affordable, simple, and understandable for you and your family.

We are not only Your Hometown Medicare Advantage Plan, we are also your forever partner in healthcare.

Here is how we put YOU first at eternalHealth:

You deserve more from your Medicare Advantage Plan.

That’s why we have designed plans that are simple to understand, affordable, and packed with benefits that you will actually want and use!

Here’s how we at
put YOU first:

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Coverage You Want and Need.

All the coverage you would receive from Original Medicare with added benefits such as robust prescription drug plan, plus hearing, vision, and dental benefits.

We have also included other supplemental benefits built around your needs and wants.

More Choices and Flexibility.

We’ve partnered with top providers, hospital systems, specialists, and pharmacies to ensure you get quality care.

Savings You Deserve.

$0 to low premiums for many of our plans, low out-of-pocket expenses and prescription drug costs!

Service You Can Count On.

We know how important it is to communicate with an expert regarding questions or concerns around your care, which is why we have a top-notch team in place that you can count on!


The eternalHealth Platform

Now everyone important, including you, your doctors, your health insurance company, and any family members or caretakers of your choosing, will have easy access to the information needed, to make informed decisions about your care. This keeps all stakeholders in the care continuum aligned and connected.

What Sets Us Apart:


Before eternalHealth

Traditional health insurance companies use fragmented and antiquated systems. Trying to bring together multiple technology systems means that money is lost and your care is fragmented throughout the healthcare continuum.



With eternalHealth

eternalHealth operates on a cloud-based platform that will leverage the use of Robotic Process Automation, Machine Learning, and Artificial Intelligence to substantially reduce administrative costs and pass those savings down to our members.

Call us now to see if eternalHealth is right for you.

Need to reach us now?
Call us at

1 (800) 831-0735 (TTY 711)

October 1st – March 31st
Monday through Sunday (7 days a week)
8am – 8pm EST

April 1st – September 30th
Monday through Friday, 8am – 8pm EST

Want more information?

Tell us how to reach you & we will be in touch soon to answer any questions you may have!

Page Last Updated On: February 13, 2023
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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