Eternal Health - Resource Portal

eternalHealth Broker Tools

Resource Portal & Quick Links

Broker FAQ Frequently asked questions for brokers Broker Portal SSO Microsoft Azure log-in process for brokers Formulary Prescription drug list and coverage information Drug Cost Estimator Estimate medication costs and pricing Post Enrollment Form Complete your health needs assessment Provider Search Find healthcare providers in your network Pharmacy Locator Find participating pharmacies near you Marketing Portal Access marketing materials and resources
Hearing Benefits Hearing aid services and support Dental Benefits Dental coverage and provider network Vision Benefits Eye care services and eyewear coverage Fitness Benefits Gym memberships and wellness programs OTC Guide Over-the-counter catalog and grocery list Transportation Transportation benefits and services In Home Care Papa Pals home care services PERS Personal Emergency Response System 24 Hour Nurse Line Round-the-clock nursing support M3P Info Medicare prescription payment plan

Eternal Health Resource Portal | All links open in new windows

Page Last Updated On: September 25, 2025
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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