In the News

Man consulting with a doctor

BUSINESSWIRE

10.16.2024 | eternalHealth unveils 2025 Medicare Advantage Plans Focusing on Affordable, High Quality Healthcare and Expanded Coverage

LISTEN NOTES

06.14.2024 | eternalHealth Join's Bristol County's Celebration of Seniors!

A couple joyfully raising their arms to the sky

BUSINESSWIRE

6.5.2024 | eternalHealth Expands Into Pima County, Arizona

HEALTHCARE BREW

11.20.23 | How a 26-year-old wants to transform Medicare Advantage Plans

Pooja

BUSINESSWIRE

08.23.23 | eternalHealth Founder Pooja Ika Named to Forbes’ Under 30 Local List

TELEGRAM & GAZETTE

11.01.22 | 6 extra benefits of an eternalHealth Medicare Advantage plan

Natick Report

10.10.22 | Red Sox legend David Ortiz visits Natick Mall to promote good health

Framingham SOURCE

10.10.22 | David Ortiz Visits Natick Mall To Support EternalHealth

David Ortiz leads a walk around the mall

Natick Report

10.10.22 | Red Sox legend David Ortiz visits Natick Mall to promote good health

David Ortiz takes walk

MetroWest Daily News

10.10.22 | David Ortiz takes walk around the Natick Mall, talks health care, Sox and the shift

WORCESTER TELEGRAM

10.03.22 | 5 things to look for when choosing a Medicare Advantage plan

WORCESTER TELEGRAM

09.01.22 | 7 things to know about the Medicare Advantage Enrollment Period

BOSTON BUSINESS JOURNAL

8.25.22 | Boston Business Journal announces 40 Under 40 honorees for 2022

WORCESTER TELEGRAM

07.05.22 | A better choice emerges for those in Massachusetts with Medicare

INDICA NEWS

01.07.22 | Indian American becomes the first woman to launch a new Medicare plan in US

Pooja

THE AMERICAN BAZAAR

01.06.22 | Indian American Pooja Ika launches eternalHealth in Massachusetts

BOSTON BUSINESS JOURNAL

12.30.21 | At 24, Southborough native is one of the youngest in Mass. to launch an insurer

HEALTH LEADERS MEDIA

01.12.22 | Indian American woman-owned eternalHealth raises $10 million

FinSMEs

01.11.22 | eternalHealth Raises $10M in Series A Funding

THE AMERICAN BAZAAR

01.12.22 | Indian American women-owned eternalHealth raises $10 million

Private Equity Wire

12.01.21 | eternalHealth raises USD10m in Series A funding

YOUTUBE

PRESS RELEASES

January 3, 2023
Former Apple CEO John Sculley Bets on eternalHealth, a Medicare Health Plan in Boston, and Joins as the Chairman of the Board

January 11, 2022
eternalHealth Raises $10 Million Series A Funding After Initial $10 Million in Seed Financing in Summer

December 30, 2021
Babson Graduate Pooja Ika Launches eternalHealth, the First New Medicare Advantage Health Plan in Massachusetts Since 2013

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TWITTER FEED

Page Last Updated On: September 29, 2025
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Tida Garcia

Tida Garcia

Vice President of Contracting and Network Operations

Tida Garcia is Vice President of Network Operations for eternalHealth, where she oversees provider network operations including management of provider relationships and network performance. Tida brings extensive experience in provider claims, network adequacy strategy, and Medicare Advantage operations, along with deep expertise in delegated oversight.  She has led delegated oversight for large carriers including monitoring and performance management of delegated providers and entities, ensuring regulatory compliance operational integrity, and strong network performance.  Tida partners cross-functionally to support a scalable, high-quality care delivery model.   

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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