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120 Gold Star Blvd
Worcester, MA 01606 United States Get Directions
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Sales Seminar at Panera Bread- Worcester, MA-November 18, 2025

Panera Bread Worcester 120 Gold Star Blvd, Worcester, MA, United States

🚨 RSVP Today! Limited Seating Available! 🚨 Turn Medicare Confusion Into Confident Choices Tired of feeling overwhelmed by Medicare options? Ready to discover how eternalHealth can save you money while improving your coverage? Join us for an informative presentation where you'll learn exactly how our plans stack up against your current options. What You'll Learn: […]

RSVP Now Free

Sales Seminar at Panera Bread- Worcester, MA-December 2, 2025

Panera Bread Worcester 120 Gold Star Blvd, Worcester, MA, United States

🚨 RSVP Today! Limited Seating Available! 🚨 Turn Medicare Confusion Into Confident Choices Tired of feeling overwhelmed by Medicare options? Ready to discover how eternalHealth can save you money while improving your coverage? Join us for an informative presentation where you'll learn exactly how our plans stack up against your current options. What You'll Learn: […]

RSVP Now Free
For accommodations of persons with special needs, please call 1-800-464-7198 (TTY 711)
Page Last Updated On: October 1, 2024
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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