2023 Broker First Look

First Look

We are committed to improving the health and wellness of our members and bettering each community we enter into.

The Designated Hitters of Healthcare

Ortiz and Pooja

eternalHealth offers a variety of products that can make a real difference in our members lives:

  • Inflation fighting premiums and copays
  • Supplemental benefits that really matter and save money for our members
  • Prescriptions and benefits geared toward helping diabetic beneficiaries
  • Variety of plans to fit our members needs
Ortiz and Pooja

Join Our Annual Broker Kick-Off Event

Polar Park
100 Madison St
Worcester, MA 01608

August 25th, 2022
11:30 AM – 2:30 PM

Join us on August 25th to learn more about:

  • 2023 Benefits
  • Provider Network Overview
  • Agent Tools and Programs
  • Contracting Process

Interested in Contracting with Us?

As a new health plan, we understand the importance of having the right people on our team- which is why we are so excited to have you join us! From quick and automated payments to consistent and comprehensive marketing materials, we’re here to support you every step of the way.

Please complete the contact form below and we will reach out with next steps!

Page Last Updated On: October 17, 2022
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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