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Brendan Shanahan Chief Financial Officer
Accomplished CFO and healthcare industry specialist with over thirty-five years of experience in startup and Fortune 500 companies, Brendan is responsible for managing and overseeing eternalHealth’s financial affairs. He is an expert in coordinating financial solutions with business objectives, improving cash flow, and lessening risk to develop highly effective operational metrics. Proficient in utilizing available resources for accurate pricing, actuarial, and analytics around value-based care risk sharing, Brendan has a strong background in contracting, financial analysis, financial technology, and financial process automation. Brendan also serves as Executive Partner and Chief Financial Officer at Citadel Capital Group, LLC, and previously was Executive Vice President and Chief Financial Officer at Cedar Gate Technologies. He also served as Vice President of Budget and Analysis at EmblemHealth, Inc. In addition, he currently sits on the Advisory Board of CoPatient, where acts as advisor to CoPatient’s advocacy to ensure fair and accurate medical bills, and guides company decisions regarding financial practices and integration of technology. Brendan holds a Master of Business Administration in Banking and Finance degree From Hofstra University, and Bachelor of Science in Business Administration from The Citadel. In addition, he is Chartered Global Management Accountant.
Page Last Updated On: September 27, 2022
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Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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