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Brittany Cardinal
Marketing Manager
  An experienced marketing and sales leader, Brittany Cardinal spent much of her career in the hospitality industry. She led teams of 20+ and collaborated directly with clients and vendors including Medical, Corporate and Entertainment Corporations, negotiated contracts, generated leads and developed long-standing relationships. Through this work, Brittany was responsible for creating and executing marketing and sales strategies, including large annual plans executed by a team, as well as smaller marketing blitz style campaigns. She also worked creatively throughout these positions, spending time working on cohesive branding including for social media, and traditional advertisements. Brittany is responsible for managing and developing eternalHealth’s marketing campaigns and sales strategies across different channels and segments. She thrives in working with creative teams to develop marketing and sales plans with specific objectives and analyzing customer insights and trends. Brittany’s enthusiasm and creativity spills into her everyday work. Joining eternalHealth allows Brittany to use her refined interpersonal, creative, and technical skills to work as an advocate for the residents of Massachusetts. Creating and executing eternalHealth’s marketing and sales strategy allows Brittany to increase access to affordable care, while maintaining a consistent brand and member experience. She is proud to be part of a company who is looking to make a difference in the healthcare industry while making care accessible and affordable to all. Brittany graduated from Massachusetts College of Liberal Arts with a degree in Business Administration.
Page Last Updated On: September 27, 2022
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Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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