Pooja Ika
Founder and Chief Executive Officer

Pooja Ika is the founder and CEO of eternalHealth. At the age of 24, she is the youngest woman to launch a new Medicare Advantage Health Plan in the United States.

A 2019 Babson College graduate, Pooja founded eternalHealth to deliver high quality, affordable care to her fellow Massachusetts residents. Committed to doing things the right way, eternalHealth was built on trust, transparency, and integrity. Pooja has been working tirelessly to be make healthcare accessible for all, while also acting as an advocate and educator for her members. Driven to make eternalHealth a catalyst for change in the health insurance industry, Pooja is not scared to tackle what some might call impossible. Ika states, “Nothing is impossible, with the right team and the right thought process, anything is possible. I wake up every morning, grateful to have the opportunity to do what I love and be an advocate for our members.”

Although she officially launched eternalHealth in later half of 2020, Pooja has been surrounded by the healthcare industry for as long as she can remember. Born and raised in Massachusetts, her mother is a primary care physician in Worcester, MA and her father is a healthcare entrepreneur. She credits her father for instilling in her a passion for entrepreneurship, and her mother for her love for healthcare and her commitment to always placing the member at the center of every decision eternalHealth makes. This passion and commitment to make a positive difference has shaped her into who she is today: a resilient, fearless, and innovative leader.