eternalHealth’s Broker Resources for Arizona

Access the tools and resources you need to educate your clients on eternalHealth plans and offerings and find the best plan for them!

Not yet selling the Next Generation of Medicare Advantage?

Learn more about eternalHealth and how to become a contracted agent today. 

Learn More About How To Utilize eternalHealth's Provider Lookup Tool

Additional Resources will be added throughout the year Please note that additional Marketing and sales materials can be found on your marketing portal and ordered at no cost to you.

Arizona Events

Look what brokers are saying about eternalHealth!

“I was really pleased when my customers let me know they received the invitation to join the eternalHealth member appreciation event. When I walked into the event and saw how well our customers were being taken care of, it made me really happy and excited.

This is a new company, and I wasn’t sure what to expect, but I’ve been so happy. The educational sessions here have been great, everyone in the company is easy to reach, and they answer the phone whenever you call. It’s been a fantastic experience from beginning to end. I can’t say enough good things about eternalHealth. I’m so excited to continue building this relationship and helping more people find satisfaction with eternalHealth plans in the years to come.”

Maureen G.

Additional Resources

eternalHealth Broker Portal
  • Gain access to the broker portal and easily manage your applications and commission. Take advantage of the user-friendly online enrollment platform and explore a variety of tools and resouces, including the provider and drug look-up tool.
eternalHealth Marketing Portal
  • Get your hands on sales and marketing materials, as well as exciting promotional items for tradeshows and events, all at no cost to you. You can also access the storefront via the broker portal!

Need Help?

For Client/Member Assistance: If your clients need support with their account or benefits, please contact Member Services at 1-800-680-4568 (TTY 711)

Broker Questions: For any questions about your broker, email us at brokersupport@eternalhealth.com

Provider Network: If you work with a provider who is not in our network and would like them to join, click here for provider resources.

Page Last Updated On: June 23, 2025
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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