Every fall, millions of Americans receive an important document in their mailbox that too often gets tossed aside with the rest of the “junk mail.” That seemingly boring envelope contains your Annual Notice of Change (ANOC) – a document that…
Although flu season preparation spans several months, early vaccinations present a unique advantage that demand special attention for adults 65 and older. At eternalHealth, we understand that maintaining your health and independence during flu season requires early preparation, awareness, and…
Although safety awareness spans every season, summer heat presents unique challenges that demand special attention for adults 65 and older. At eternalHealth, we understand that maintaining your health and independence during the hottest months requires preparation, awareness, and the right…
May is Osteoporosis Awareness Month Although May is designated as an awareness month, maintaining strong, healthy bones is a year-round priority for adults of all ages. At eternalHealth, we recognize that bone health becomes increasingly vital as we age, with…
April is Stress Awareness Month, the perfect time to focus on nurturing your mental wellbeing As we enter our golden years, stress doesn’t simply disappear—it often transforms. Retirement, health changes, loss of loved ones, and shifting family dynamics create unique…
March is Colorectal Cancer Awareness Month Although March is an awareness month, it is always important for older adults to prioritize their colorectal health. At eternalHealth, we understand that preventive screenings become increasingly important as we age, and we’re committed…
February is American Heart Month, a crucial time for older adults to prioritize their cardiovascular health. At eternalHealth, we understand that maintaining a healthy heart becomes increasingly important as we age, and we’re committed to supporting your journey toward better…
As your 65th birthday approaches, preparing for Medicare enrollment is one of the most important steps to ensure continuous healthcare coverage. Here’s your actionable checklist to make the transition smooth and stress-free. 1. Mark Your Medicare Initial Enrollment Period (IEP)…
Your Guide to Making Medicare Advantage Changes If you have a Medicare Advantage plan and want to make changes to your coverage, you have an opportunity to do so from January 1 to March 31, 2025. This is called the…
November is Diabetes Awareness Month, a time dedicated to raising awareness about a condition that affects millions of people worldwide. Whether you or someone you know is living with diabetes, understanding this condition is crucial for managing it effectively and…
Director of Operations
Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.
Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.
Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.
Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.
Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.