July is a month full of sunshine and outdoor activities. It’s also UV Safety Awareness Month, a crucial time to highlight the importance of protecting ourselves from the sun’s harmful ultraviolet (UV) rays. While everyone needs to be cautious about…
As we journey through life, prioritizing our health becomes increasingly important, especially as we age. While staying fit might seem like a daunting task, incorporating daily fitness habits doesn’t have to be complicated or time consuming. In fact, small, consistent…
As we journey through life, how we manage stress becomes increasingly vital, especially as we grow older. We often link stress with significant life events such as losing a loved one, moving to a new place, starting a new job,…
Navigating the complex world of Medicare can be a complicated task, especially when life throws unexpected changes your way. That’s where Medicare Special Enrollment Periods (SEPs) come into play. In this comprehensive guide, we will explain the details of Medicare’s…
At eternalHealth, we want to ensure heart health all year long. Seeing February is designated as American Heart Month we have created a guide to encourage you to start adding more heart healthy routines into your life! Remember, taking care…
It’s May, and that means warm weather and enjoying more time outside. May is also Melanoma and Skin Cancer awareness month, and as we begin our journeys back outside, eternalHealth wants to give you the tools to keep you and…
When we think about stress images such as loss of a loved one, moving, beginning a new job, and even the financial burdens can come to mind. Although stress is a normal part of life and something we will all…
March is Colorectal Cancer Awareness Month, and eternalHealth wants to raise awareness about this deadly disease. Colorectal cancer is the third most commonly diagnosed cancer in both men and women in the United States, and 2023 estimates are projecting 153,020…
Every 40 seconds in the United States, somebody has a heart attack. As shocking as that statistic is, it is important to recognize it and take important steps to eradicate heart disease once and for all. February is American Heart…
Director of Operations
Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.
Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.
Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.
Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.
Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.