Protecting Your Health From Within: Your Guide to Colorectal Cancer Prevention

March is Colorectal Cancer Awareness Month

Although March is an awareness month, it is always important for older adults to prioritize their colorectal health. At eternalHealth, we understand that preventive screenings become increasingly important as we age, and we’re committed to supporting your journey toward better health and early detection.

The Critical Importance of Colorectal Health as We Age

Colorectal health demands special attention as we age, with colorectal cancer being the third most common cancer diagnosed in both men and women in the United States. This statistic might sound concerning, but there’s encouraging news: early detection through regular screenings can significantly improve outcomes. Research shows that it’s never too late to make positive changes that benefit your colorectal health.

Key Colorectal Health Benefits with eternalHealth

Your Medicare Advantage plan includes valuable services to support your colorectal health:

Annual Wellness Visit

Schedule your no-cost annual wellness visit with your Primary Care Physician (PCP) and receive a $10 reward on your eternalPlus Benefits Card for over-the-counter items and if eligible, healthy groceries*. These visits are crucial for discussing appropriate screenings and catching potential issues early.

Comprehensive Screening Services

Take advantage of covered colorectal cancer screenings, including colonoscopies, stool-based tests, and other preventive services designed to detect colorectal issues early when they’re most treatable. Plus, as an eternalHealth member, receive a $10 reward on  your eternalPlus Benefits Card when you complete a colorectal cancer screening! That’s $20 extra dollars to spend toward Over-the-Counter (OTC) items when you complete both your annual wellness visit and a colorectal cancer screening.

Fitness and Wellness Support

Regular physical activity and maintaining a healthy weight are associated with lower colorectal cancer risk. Use your eternalHealth fitness benefit to join exercise classes at your favorite fitness facilities or stream over 28,000 fitness videos right from the comfort of home. If you are a eternalHealth Freedom member, you also have $350 to spend annually on fitness trackers, home fitness equipment, golf, tennis, and pickleball fees.

Need help with your healthcare journey? eternalHealth’s Care Management team is here for you.

If you’re struggling to find a doctor, connect with a specialist, or schedule your important health screenings, our dedicated Care Management team is ready to assist. We’ll help navigate these challenges so you can focus on your health.

Contact us today:

Call: 1 (800) 680-4568 (TTY 711) and ask to speak with a Care Manager

Email: caremanagement@eternalHealth.com

Critical Warning Signs to Watch For

Don’t hesitate to discuss with your doctor if you experience:

  • Changes in Bowel Habits: Persistent diarrhea, constipation, or narrowing of the stool that lasts more than a few days requires attention.
  • Rectal Bleeding: Blood in or on your stool (either bright red or very dark) should be evaluated by a healthcare professional.
  • Unusual Symptoms: Watch for unexpected fatigue, weakness, unintended weight loss, or persistent abdominal discomfort like cramps, gas, or pain.

Take Action Today

Remember, taking care of your colorectal health today means a healthier tomorrow. Our dedicated team stands ready to support you in achieving optimal health and overall wellness.

Contact our member services team to better understand your benefits and learn how to optimize your health!

1-800-680-4568 (TTY 711)

October 1st-March 31st: 8AM-8PM local time, 7 days a week
April 1st-September 30th: 8AM-8PM local time, Monday-Friday

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eternalHealth is an HMO plan with a Medicare Contract for HMO, HMO-POS and PPO offerings. Enrollment in eternalHealth depends on contract renewal. To enroll in an eternalHealth plan you must meet certain eligibility requirements and reside in the plan’s CMS-approved service area. Benefits and cost sharing may vary by plan.

Rewards expire at the end of the plan year and may be subject to applicable restrictions. Rewards are based on current eligibility status. eternalHealth may discontinue this program at any time. Consult with your doctor about the appropriateness of these services based on your risk factors and medical history.

*The benefit mentioned is part of a special supplemental program for the chronically ill. Qualifying conditions include Cardiovascular disorders, diabetes, chronic and disabling mental health conditions, cancer, and ESRD. Having a listed condition does not guarantee eligibility.

Page Last Updated On: March 4, 2025
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Tom Cunniffe

Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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