March is Colorectal Cancer Awareness Month
Although March is an awareness month, it is always important for older adults to prioritize their colorectal health. At eternalHealth, we understand that preventive screenings become increasingly important as we age, and we’re committed to supporting your journey toward better health and early detection.
The Critical Importance of Colorectal Health as We Age
Colorectal health demands special attention as we age, with colorectal cancer being the third most common cancer diagnosed in both men and women in the United States. This statistic might sound concerning, but there’s encouraging news: early detection through regular screenings can significantly improve outcomes. Research shows that it’s never too late to make positive changes that benefit your colorectal health.

Key Colorectal Health Benefits with eternalHealth
Your Medicare Advantage plan includes valuable services to support your colorectal health:
Annual Wellness Visit
Schedule your no-cost annual wellness visit with your Primary Care Physician (PCP) and receive a $10 reward on your eternalPlus Benefits Card for over-the-counter items and if eligible, healthy groceries*. These visits are crucial for discussing appropriate screenings and catching potential issues early.
Comprehensive Screening Services
Take advantage of covered colorectal cancer screenings, including colonoscopies, stool-based tests, and other preventive services designed to detect colorectal issues early when they’re most treatable. Plus, as an eternalHealth member, receive a $10 reward on your eternalPlus Benefits Card when you complete a colorectal cancer screening! That’s $20 extra dollars to spend toward Over-the-Counter (OTC) items when you complete both your annual wellness visit and a colorectal cancer screening.
Fitness and Wellness Support
Regular physical activity and maintaining a healthy weight are associated with lower colorectal cancer risk. Use your eternalHealth fitness benefit to join exercise classes at your favorite fitness facilities or stream over 28,000 fitness videos right from the comfort of home. If you are a eternalHealth Freedom member, you also have $350 to spend annually on fitness trackers, home fitness equipment, golf, tennis, and pickleball fees.

Need help with your healthcare journey? eternalHealth’s Care Management team is here for you.
If you’re struggling to find a doctor, connect with a specialist, or schedule your important health screenings, our dedicated Care Management team is ready to assist. We’ll help navigate these challenges so you can focus on your health.
Contact us today:
Call: 1 (800) 680-4568 (TTY 711) and ask to speak with a Care Manager
Email: caremanagement@eternalHealth.com
Critical Warning Signs to Watch For
Don’t hesitate to discuss with your doctor if you experience:
- Changes in Bowel Habits: Persistent diarrhea, constipation, or narrowing of the stool that lasts more than a few days requires attention.
- Rectal Bleeding: Blood in or on your stool (either bright red or very dark) should be evaluated by a healthcare professional.
- Unusual Symptoms: Watch for unexpected fatigue, weakness, unintended weight loss, or persistent abdominal discomfort like cramps, gas, or pain.
Take Action Today
Remember, taking care of your colorectal health today means a healthier tomorrow. Our dedicated team stands ready to support you in achieving optimal health and overall wellness.
Contact our member services team to better understand your benefits and learn how to optimize your health!
1-800-680-4568 (TTY 711)
October 1st-March 31st: 8AM-8PM local time, 7 days a week
April 1st-September 30th: 8AM-8PM local time, Monday-Friday
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eternalHealth is an HMO plan with a Medicare Contract for HMO, HMO-POS and PPO offerings. Enrollment in eternalHealth depends on contract renewal. To enroll in an eternalHealth plan you must meet certain eligibility requirements and reside in the plan’s CMS-approved service area. Benefits and cost sharing may vary by plan.
Rewards expire at the end of the plan year and may be subject to applicable restrictions. Rewards are based on current eligibility status. eternalHealth may discontinue this program at any time. Consult with your doctor about the appropriateness of these services based on your risk factors and medical history.
*The benefit mentioned is part of a special supplemental program for the chronically ill. Qualifying conditions include Cardiovascular disorders, diabetes, chronic and disabling mental health conditions, cancer, and ESRD. Having a listed condition does not guarantee eligibility.